Masterclass in All Advertising Managers

Tolis Aivalis, MANAGING PARTNER
George Arapogiannis, MANAGING DIRECTOR
Galinos Giaglis, MANAGING DIRECTOR
Alexandra Karasaridou, MANAGING PARTNER
Stavroula Kogka, PERFORMANCE MARKETING MANAGER
Vassilis Polyzos, MANAGING DIRECTOR
Elena Spiropoulou, MANAGING PARTNER
Nikos Xydas, MANAGING DIRECTOR
Georgia Zacharaki, DIGITAL STRATEGY & INNOVATION DIRECTOR
Nikos Zakakis, MANAGING PARTNER

Outcomes of this advertising platforms training
After completing this course you will be able to immediately:

• Understand the features of all demonstrated platforms, networks and tools.
• Identify problems, plan and develop problem-solving strategies which you can optimize.
• Form and run all types of Google advertising campaigns.
• Evaluate all different insights, analytics, metrics and relevant KPIs.
• Sell services to your customers, set up and manage their accounts.
• Find a job and apply everything you know.

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on all major advertising platforms (Facebook ads, Google ads, Twitter ads, Pinterest ads, LinkedIn ads, TikTok ads, Reddit ads, Quora ads, Affiliate ads, Premium ads, Programmatic ads, native ads), the different ad managers, the tags, pixels, events, the audiences, all the campaign objectives, all different targeting, all different ad creatives, the campaigns conversation rate optimization, ad accounts optimization and monitoring.

Benefits of this advertising platforms education
Start a career as an Advertising Performance Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this advertising platforms course

• Course Introduction
• Working with URLs & UTMs
• Monitoring UTMs in Google Analytics
• Working with URL shorteners
• Digital advertising campaigns fundamentals
• Google tag manager
• Premium display & programmatic advertising campaigns
• About DV360 programmatic advertising platform
• About Facebook & Instagram advertising manager
• Facebook & Instagram advertising manager - audiences
• Facebook & Instagram advertising manager - creative hub
• Facebook & Instagram awareness advertising campaigns
• Facebook & Instagram reach advertising campaigns
• Facebook & Instagram traffic advertising campaigns
• Facebook & Instagram engagement advertising campaigns
• Facebook & Instagram video views advertising campaigns
• Facebook & Instagram leads advertising campaigns
• Facebook & Instagram messages advertising campaigns
• Facebook & Instagram conversions & sales advertising campaigns
• Facebook & Instagram mobile app advertising campaigns
• Facebook & Instagram store advertising campaigns
• Facebook & Instagram remarketing advertising campaigns
• Facebook & Instagram advertising campaigns & account optimization
• Facebook & Instagram reach & frequency advertising campaigns
• About Google advertising manager
• Google advertising manager - audiences
• Google search advertising campaigns
• Google display network advertising campaigns
• Google performance max advertising campaigns
• Google shopping advertising campaigns
• YouTube advertising campaigns
• Google mobile app advertising campaigns
• Google smart advertising campaigns
• Google local advertising campaigns
• Google discovery advertising campaigns
• Google remarketing advertising campaigns
• Google advertising campaigns & account optimization
• About LinkedIn advertising manager
• LinkedIn awareness advertising campaigns
• LinkedIn advertising campaigns for different objectives
• LinkedIn advertising creatives
• LinkedIn advertising campaigns & account optimization
• About Twitter advertising manager
• Twitter reach advertising campaigns
• Twitter advertising campaigns for different objectives
• Twitter advertising campaigns & account optimization
• About Pinterest advertising manager
• Pinterest awareness advertising campaigns
• Pinterest advertising campaigns for different objectives
• Pinterest advertising campaigns & account optimization
• About Quora advertising manager
• Quora awareness advertising campaigns
• Quora advertising campaigns for different objectives
• Quora advertising campaigns & account optimization
• Affiliates advertising campaigns & marketing
• About TikTok business manager
• About TikTok advertising manager
• TikTok reach advertising campaigns
• TikTok advertising campaigns for different objectives
• Facebook advertising campaigns conversion rate optimization (CRO)
• Google advertising campaigns conversion rate optimization (CRO)
• Course Epilogue

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.