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Masterclass in Google Advertising

Διοργανωτής Σεμιναρίου E-Learning:
Knowcrunch
Εξ Αποστάσεως
E-Learning
06/02/2023
23 ώρες

Εισηγητής

Tolis Aivalis, MANAGING PARTNER, AIVAL.COM
Galinos Giaglis, MANAGING DIRECTOR, ORANGE CLICK MEDIA
Stavroula Kogka, PERFORMANCE MARKETING MANAGER, WIZARD
Vassilis Polyzos, MANAGING DIRECTOR, THE VSCOPE
Nikos Xydas, MANAGING DIRECTOR, HUMBLE DIGITAL AGENCY
Nikos Zakakis, MANAGING PARTNER, ISOMETRIK

Σκοπός

Outcomes of this Google advertising training
After completing this course you will be able to immediately:

  • Create links to know where your audience comes from on your website.
  • Understand the features of all demonstrated platforms, networks, and tools.
  • Form, run, and optimize all types of Google advertising campaigns.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Περιγραφή σεμιναρίου

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on Google ad manager, tag & conversions events, audiences, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, targeting, ad creatives, campaigns conversation rate optimization, account optimization and monitoring.

Benefits of this Google advertising education
Start a career as a Google Advertising Performance Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this Google advertising course

  • Course Introduction
  • Working with URLs & UTMs
  • Monitoring UTMs in Google Analytics
  • Working with URL shorteners
  • Digital advertising campaigns fundamentals
  • Google tag manager
  • About Google advertising manager
  • Google advertising manager - audiences
  • Google search advertising campaigns
  • Google display network advertising campaigns
  • Google performance max advertising campaigns
  • Google shopping advertising campaigns
  • YouTube advertising campaigns
  • Google mobile app advertising campaigns
  • Google smart advertising campaigns
  • Google local advertising campaigns
  • Google discovery advertising campaigns
  • Google remarketing advertising campaigns
  • Google advertising campaigns & account optimization
  • Google advertising campaigns conversion rate optimization (CRO)
  • Course Epilogue

Πληροφορίες συμμετοχής

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary, and job positions.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.

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