Masterclass in Advertising Platforms

Tolis Aivalis, MANAGING PARTNER, AIVAL.COM
George Arapogiannis, MANAGING DIRECTOR, HUMAN MINDS
Galinos Giaglis, MANAGING DIRECTOR, ORANGE CLICK MEDIA
Alexandra Karasaridou, MANAGING PARTNER, HORECA MARKET
Stavroula Kogka, PERFORMANCE MARKETING MANAGER, WIZARD
Vassilis Polyzos, MANAGING DIRECTOR, THE VSCOPE
Nikos Xydas, MANAGING DIRECTOR, HUMBLE DIGITAL AGENCY.
Georgia Zacharaki, DIGITAL STRATEGY & INNOVATION DIRECTOR, TEMPO OMD
Nikos Zakakis, MANAGING PARTNER, ISOMETRIK.

Outcomes of this advertising platforms training
After completing this course you will be able to immediately:

• Understand the features of all demonstrated platforms, networks and tools.
• Identify problems, plan and develop problem-solving strategies which you can optimize.
• Create cohesive, persuasive content or creatives and distribute it to others.
• Evaluate all different insights, analytics, metrics and relevant KPIs.
• Sell services to your customers, setup and manage their accounts.
• Get a job and apply everything you know.

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on all major advertising platforms (Facebook ads, Google ads, Twitter ads, Pinterest ads, LinkedIn ads, TikTok ads, Reddit ads, Quora ads, Affiliate ads, Premium ads, Programmatic ads, native ads), the different ad managers, the tags, pixels, events, the audiences, all the campaign objectives, all different targeting, all different ad creatives, the campaigns conversation rate optimization, ad accounts optimization and monitoring.

Award winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Benefits of this advertising platforms education
Start a career as an Advertising Performance Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this advertising platforms course

• Course Introduction
• Digital Marketing URLs & UTMs
• Digital Advertising Campaigns Fundamentals
• Advertising Channels - Facebook & Instagram
• Advertising Channels - Google
• Advertising Channels - Twitter
• Advertising Channels - LinkedIn
• Advertising Channels - TikTok
• Advertising Channels - Quora
• Advertising Channels - Pinterest
• Advertising Channels - Snapchat
• Advertising Channels - Reddit
• Advertising Channels - Affiliates
• Advertising Channels - Premium Publishers
• Performance Marketing
• Course Epilogue

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.