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Masterclass in Digital & Social Media Marketing

Διοργανωτής Σεμιναρίου E-Learning:
Knowcrunch
Το σεμινάριο έχει λήξει! Αναζητήστε παρόμοια σεμινάρια στην κατηγορία Digital Marketing

Σκοπός

Outcomes of this digital marketing training
Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • understand the features of all demonstrated platforms, networks, and tools.
  • identify problems, plan and develop problem-solving strategies which you can optimize.
  • create cohesive, persuasive content or creatives and distribute them to others.
  • evaluate all available insights, analytics, metrics, and relevant KPIs in order to make informed decisions in the realm of digital marketing.
  • sell services to your customers as an authority, set up and manage their accounts.
  • apply everything you know to secure a successful career in the field.

Περιγραφή σεμιναρίου

Syllabus
This advanced training program offers a comprehensive, step-by-step approach to learning digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

22 courses in 1
Our course is comprised of 22 courses in one, which includes all of our paid and free e-learning courses.

SYLLABUS:

  • The best digital marketing e-learning course
  • Course introduction & welcome
  • The marketing fundamentals
  • The digital marketing fundamentals
  • The customer journey & funnel
  • The digital marketing phenomena
  • Website & mobile app developers
  • Website management platforms
  • Website conversion rate optimization (CRO)
  • Legal issues for a website
  • Legal issues & copyright
  • URLs & UTMs
  • URLs & UTMs in Google Analytics
  • URLs shorteners
  • Facebook (Meta) platform
  • Facebook profile
  • Facebook events and groups
  • Facebook pages
  • Facebook (Meta) business manager
  • Facebook (Meta) store locations manager
  • Facebook (Meta) commerce manager
  • Facebook (Meta) business suite
  • Instagram platform
  • Instagram profile
  • Instagram posts & stories
  • Twitter platform
  • TikTok platform
  • TikTok profile
  • TikTok posts
  • YouTube platform
  • YouTube studio
  • Google My Business platform
  • Pinterest platform
  • Quora platform
  • LinkedIn platform
  • LinkedIn jobs & groups
  • LinkedIn profile
  • LinkedIn pages
  • LinkedIn sales navigator
  • Content production - research
  • Content production - articles
  • Content production - visual identity fundamentals
  • Content production with Canva
  • Content production - podcasts
  • Content marketing strategy & calendar
  • Content marketing strategy - production
  • Content marketing strategy - distribution
  • Content marketing strategy - promotion
  • Content marketing strategy - metrics
  • Content marketing strategy - services
  • Content marketing strategy - exercise
  • Search engine optimization strategy
  • Search engine optimization - content
  • Search engine optimization - technical
  • Search engine optimization - backlinks
  • Search engine optimization checkup - content
  • Search engine optimization checkup - technical
  • Search engine optimization checkup - backlinks
  • Google Search Console
  • Search engine optimization - report
  • Search engine optimization - services
  • Search engine optimization - exercise
  • Social media marketing strategy & calendar
  • Social media marketing strategy - accounts & followers
  • Social media marketing strategy - posting
  • Social media marketing strategy - social listening & live marketing
  • Social media marketing strategy - customer care & support
  • Social media marketing strategy - engagement & contests
  • Social media marketing strategy - crisis management
  • Social media marketing strategy - metrics
  • Social media marketing strategy - services
  • Social media marketing strategy - exercise
  • Advertising campaigns fundamentals
  • Advertising campaigns with Google tag manager
  • Premium, programmatic & native advertising campaigns
  • Advertising campaigns with Google DV360 programmatic platform
  • Facebook & Instagram advertising manager
  • Facebook & Instagram advertising manager - audiences
  • Facebook & Instagram advertising manager - creative hub
  • Facebook & Instagram advertising campaigns - awareness
  • Facebook & Instagram advertising campaigns - traffic
  • Facebook & Instagram advertising campaigns - engagement
  • Facebook & Instagram advertising campaigns - leads
  • Facebook & Instagram advertising campaigns - sales
  • Facebook & Instagram advertising campaigns - mobile installations
  • Facebook & Instagram advertising campaigns - remarketing
  • Facebook & Instagram advertising campaigns - reach & frequency
  • Facebook & Instagram advertising campaigns - account optimization (CRO)
  • Facebook & Instagram advertising campaigns - performance optimization (CRO)
  • Google advertising manager
  • Google advertising manager - audiences
  • Google advertising campaigns - search
  • Google advertising campaigns - display
  • Google advertising campaigns - performance max
  • Google advertising campaigns - shopping
  • Google advertising campaigns - video
  • Google advertising campaigns - app
  • Google advertising campaigns - smart
  • Google advertising campaigns - discovery
  • Google advertising campaigns - remarketing
  • Google advertising campaigns - account optimization (CRO)
  • Google advertising campaigns - performance optimization (CRO)
  • LinkedIn advertising manager
  • LinkedIn advertising campaigns - awareness
  • LinkedIn advertising campaigns - all objectives
  • LinkedIn advertising campaigns - creatives
  • LinkedIn advertising campaigns - optimization
  • Twitter advertising manager
  • Twitter advertising campaigns - reach
  • Twitter advertising campaigns - all objectives
  • Twitter advertising campaigns - optimization
  • Pinterest advertising manager
  • Pinterest advertising campaigns - awareness
  • Pinterest advertising campaigns - all objectives
  • Pinterest advertising campaigns - optimization
  • Quora advertising manager
  • Quora advertising campaigns - awareness
  • Quora advertising campaigns - all objectives
  • Quora advertising campaigns - optimization
  • Affiliates advertising campaigns
  • TikTok business manager
  • TikTok advertising manager
  • TikTok advertising campaigns - reach
  • TikTok advertising campaigns - all objectives
  • Advertising strategy & media plan
  • Advertising strategy services
  • Advertising strategy & media plan - exercise
  • Data & marketing automation
  • Email marketing strategy
  • Mobile marketing strategy
  • Chatbots strategy
  • Email & mobile marketing services
  • Influencer marketing strategy
  • Facebook (Meta) brand collabs manager
  • Influencer marketing services
  • Reputation management online strategy
  • Public relations online strategy
  • Reputation management & public relations online services
  • Google Analytics 4
  • Google Analytics 4 - events & metrics
  • Google Analytics 4 - reports
  • Google Analytics 4 - explorations & advertising
  • Social media website analytics
  • Digital marketing reporting
  • Digital marketing reporting with Google Looker (Data) Studio
  • Digital marketing reporting services
  • Digital marketing reporting - exercise
  • Growth marketing strategy
  • Growth marketing services
  • Digital marketing strategy
  • Digital marketing strategy - online research
  • Digital marketing strategy - creative concept
  • Digital marketing strategy - tactics
  • Digital marketing strategy - funnel
  • Digital marketing strategy - timeline
  • Digital marketing strategy - budgeting
  • Digital marketing strategy - team
  • Digital marketing strategy - presentation
  • Digital marketing strategy - exercise
  • Digital marketing professionals
  • Digital marketing services
  • Course summary & epilogue

Πληροφορίες συμμετοχής

163 video hours + 25 hours personal exercises.

Extendable for one (1) more year
Upon completion of the course, we offer an optional annual subscription that will grant you access to all updates to our videos and files for one (1) more year. Renewal of the subscription is also optional. You can cancel anytime. We highly recommend this subscription to ensure that you stay up-to-date with the latest developments in the field.

Industry-recognized credentials
Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Video on demand education
This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award winning
Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best Digital Marketing E-learning Course
3. Best Digital Marketing Course Multi-Channel Content Strategy
4. Best Digital Marketing Course Multichannel Social Media
5. Best Digital Marketing Course Inbound Funnel Performance
6. Best Digital Marketing Course Product-Market-Fit
7. Best Course for Growth Marketing Performance in Info Products
8. Best Course for Growth Marketing Performance in B2B Services
9. Best Online Digital Marketing Education
10. Best Lifelong Learning & Employability - Reskilling/Upskilling

Curriculum academic level
Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Benefits of obtaining this digital marketing training
Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training
Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed.

24-hour access to videos & files during your training
You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events
We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts
We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities
We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities
We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

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