Εισηγητής
Σε ποιους απευθύνεται
Σκοπός
The goal of this seminar is to learn and acquire the meaning of WOM and buzz marketing.
Περιγραφή σεμιναρίου
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. The seminar "The Seven Principles of WOM and Buzz Marketing" provided by PRIORITY, Professor Panos Mourdoukoutas (Professor and Chair of the Department of Economics at LIU Post in New York, Professor in Columbia University, Contributor at Forbes) and Antonis Kelesis (ex General Director, current member of the Board of Mantis S.A., Red Bull sole Importer, Representative and Distributor), offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market.
Contents: • Introduction - How to cross the Tipping Point • Begin with the consumers • Be innovative • Target the right group • Create the right message • Find the right environment • Starting a Word of Mouth campaign • Transform WOM into Buzz campaign
Πληροφορίες συμμετοχής
Language of education material: Greek Language of seminar: English Subsidy: LAEK, OAED
Education Material: A) "The Seven Principles of WOM and Buzz Marketing", book (Greek edition) B) Pptx presentations, hard copy
Κόστος Συμμετοχής
Price: 490 euros Early Bird: 430 euros, till 15 May 2019
Φόρμα Εκδήλωσης Ενδιαφέροντος